Category: NEWS

How to get the most out of social media for your business

Here is how to get the most out of social media for your business.


Instagram and Facebook are meant to be informational and educational platforms for your customers, as today’s customers are educated and informed. You must add value rather than repeatedly spamming people with sales comments, buying followers or using copyrighted materials.


So how do you make sales?


Own a website. This gives you full control of the purchases and sales, so ditch your ineffective marketing strategy, create value for your target customers on social media, and lead them to your very own website.

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3 Tech Jobs with No-Coding (For Lazy Girls)

There are more zeros and commas than you can count as your account balance. Strutting around the world like you own it, morning’s in Paris, around noon in Norway, sunsets in Bali. Typing away on your laptops as you pretend not to hear your mother gloating over you to your ‘my kids are better than yours’ aunty. The true essence of a material girl. Is that the life you know you were put on this earth to live? Then you are in the right place, and I’ve got you.

Hey, I’m Eno, a certified techy, and I’m going to be spilling the tea on how you can become that material girl in tech, so grab your pen and paper because after this, you might just be on a beach somewhere sipping wine flavored with the tears of your haters.


A digital marketing manager is in charge of a company’s or brand’s digital and social media marketing.

They aim to increase sales, brand awareness, and the loyalty of customers and handle customer reach online presence, so think social media profiles and websites.

So you’ve thought of trying content creation but believe social media as we know it does not deserve a presence like yours. Not to worry, with digital marketing management, you can eat your cake and have it as the material girl you be.


A content marketing manager handles marketing-focused content. I’m talking blog posts, newsletters, and social media posts that align with the company’s strategy and, if you are as sneaky as I know you are, you can diss competitor brands that you personally have beef with. It’s a win that keeps on winning.


Alexa, play Material Girl by Madonna.

This should be everybody’s dream job. You get to boss people around all day, every day? Sign me up.

Great presentation and communication skills are a must, but it is a small price to pay.


Yes, this is very much a tech job, thanks to the hard work of our fellow material sisters paving the way for us by finessing the content creation sphere.

As a social media manager, you have to be comfortable with collecting data and reports, social calendar organization and pattern and strategy tracking for growth. You’d have to have knowledge of design and an amazing writing skill, but having the brains is what makes you a material girl.
You’d also have to come in clutch with those crafty captions.

Now you are almost ready to grab the tech world by its neck and prove that girls, especially the material kind, run the world.

Hope you check back in soon for the post on how to land a tech job with no tech experience.
I’m Eno, and I’ve got you.

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Main Benefits of Web3

Web3 is a new and rapidly developing technology that will forever change how we use the Internet. It will be a while before its full potential manifests, but we can already see some of Web3’s unique benefits:

  1. OWNERSHIP: Web3 is powered by blockchain technology and decentralization, democratizing content creation and eliminating the middleman. Web2 relies on social media sites to store, distribute, and benefit from content. Web3, in contrast, allows users to earn tokens for their community participation and activity directly. These tokens have actual monetary value and give users meaningful ownership of their projects.
  2. PRIVACY: A decentralized identity system allows you to control your online identity and personal information. In Web3 you get more fine-tuned control over what information is available about you online and who can access it. Moreover, you get a cryptographically secure way to prove whether the information is accurate.
  3. SECURITY: Unlike the current system, where information can easily be copied or stolen without the user knowing, blockchain technology is secure and tamperproof; data cannot be changed or hacked without the interference being detected. However, there might be many unsecured web3 applications, and it is recommended only to use audited web3 applications.
  4. OPPORTUNITY: Web3 projects are open source, and anyone can build on top of other projects. Web 2.0 worked with limited API access, but Web 3 works like Lego blocks, where every part can be interconnected and reused. This is called “composability” This paves the way for leveraging existing projects to create something new, making it easy to generate innovative new projects with real value.
  5. COLLABORATION: Web3 runs on a DAO (Decentralized Autonomous Organization), a new management model without boards and executives. DAOs instead operate according to a set of rules written in code, allowing an unlimited number of people to participate in it. It is estimated that many traditional companies will change their operating model to DAOs in the next 10 – 15 years

Source :

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admin June 27, 2022 0 Comments

Digital marketing tools you need to start a business


Get this: email marketing is used by millions of businesses online

This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.

While there are alternatives, this tool remains one of the best, for many reasons:

  • History dating back to 2001, well before most companies began using email marketing
  • Self-service support options, ensuring that you can quickly find answers to all of your questions
  • Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month

When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.

Mail chimp



BuzzSumo is a big deal for people who need to learn more about their market.

When you start a business, it’s safe to say you know a thing or two about your industry and primary competitors. But, once you dig around more, you’ll find that there is tons of data you can use to your advantage.

If you want to 

To really understand your competitors  or if you want to learn what type of content performs best with search engines and your audience, you don’t need any other digital marketing tool by your side.

Hive 4 solutions



CoFoundersLab is a great digital marketing tool for small businesses that are growing but need a little help to take things to the next level. It uses AI to help you find a cofounder, additional member, or advisor based on a certain set of criteria.

The best digital marketing tools make life easier. CoFoundersLab intends on helping to create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s that much easier to find whatever you need at the current stage in your business.

For example, you can search for someone with a specific skill and find them instantly without having to post on job boards, conduct interviews, and do onboarding. If you’re looking for an SEO content  creator, you’ll simply fill out that set of criteria and be instantly connected to someone who can fill that role.

It’s similar to other freelancing platforms out there, but what separates CoFoundersLab is you can find someone who is on the same level. If you’re looking for someone to financially back your business or simply support you equally in your venture, this might be the place to do it.



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admin April 16, 2021 0 Comments

AdWords History Timeline Published

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018 0 Comments

Content Ideation: Tools & Techniques

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018 0 Comments

Interactive Content Launch Checklist

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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admin November 16, 2018 0 Comments